Selena Gomez, Fifth Harmony, Cody Simpson, Alli Simpson, Ariana Grande, Zendaya, Bella Thorne, Cher Lloyd, Laura Marano, Bridgit Mendler, Stefanie Scott, Debby Ryan, China Anne McClain, Madison Pettis, Mindless Behavior, Megan and Liz, Val Chmerkovskiy, Ross Lynch, Maia Mitchell, Olivia Holt, Jessica Sanchez, IM5, Diamond white, Caroline Sunshine, Blake Michael, Peyton List, G. Hannelius, Cameron Boyce, Sierra McCormick, Jason Derulo, Willow Smith, Denise Richards, Sammy Hanratty, Chloe and Halle Bailey, Jason Dolley, Coco Jones, Katherine McNamara, Kidz Bop, Cassie Scerbo, Tatyana Ali, Megan Nicole, Adam Irigoyen, Sofia Reyes, Trevor Jackson “Radio Disney Music Awards” Red Carpet Arrivals at Nokia Theatre L.A. LIVE, Los Angeles, CA
Sat, Apr 27, 2013
adidas NEO Label signs Selena Gomez as global style icon and guest designer. The three-year partnership was launched in Downtown Los Angeles, Tuesday 20th November 2012. To celebrate, the actress, recording artist and designer, together with a band of teens, painted the town green with NEO-colored paint, posters and streamers spread across the city.
Los Angeles, USA (November 20th, 2012) — Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording artist, and designer, Selena Gomez and a band of teens celebrated her new partnership with adidas NEO Label.
The mischievous and fun antics playfully announced that teen lifestyle brand, adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.
Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013. She will identify her favorite pieces, the first of many opportunities for Selena to communicate her personal style with fans.
Selena Gomez said adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.
“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.
“I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey,” she said.
Hermann Deininger, Chief Marketing Officer adidas Brand, said the fundamental inspiration for adidas NEO Label is teenage culture — seeking excitement, adventure, and unexpected surprises.
“Selena showed how much these traits express her own playful and fun personality by ‘high jinxing’ Los Angeles. Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth. We are thrilled to have Selena help us spread the spirit of adidas NEO Label worldwide and celebrate the power of self-expression through designing her own collections with us,” he said.
Fans can watch Selena ‘high jinxing’ Los Angeles on www.facebook.com/adidasneolabel http://www.facebook.com/adidasneolabel , together with the chance to enter a competition to meet Selena Gomez at a NEO fashion event in New York in February 2013. Fans will be asked to watch Selena’s high-jinks film and answer five questions about it over two weeks for a chance to win an all-expenses-paid trip for themselves and a friend.
Visit www.adidas.com/NEO to stay up to date on all things NEO, including the brand’s fresh new looks and Selena Gomez’s seasonal favorites beginning 2013.
adidas NEO Label is available online through adidas.com online shop, in NEO stores and Wholesale accounts around the world.
Katy Perry: Part of Me Premiere Pink Carpet Arrivals at Grauman’s Chinese Theater in Los Angeles, Ca USA June 26, 2012 – On the pink carpet Katy Perry, Selena Gomez, Victoria Justice, Carly Rae Jepsen, Rebecca Black, Yvonne Strahovski, Shannon Woodward, Caroline D’Amore, Alexandra Breckenridge
KIDS CHOICE 2012 Orange Carpet ARRIVALS March 31, 2012 – Katy Perry, Kristen Stewart, Selena Gomez, Emma Stone, Willow Smith, Jaden Smith, Heidi Klum, Miranda Cosgrove, Victoria Justice, Ariana Grande, Cody Simpson, Sarah Hyland, Ariel Winter, Keke Palmer, Chris Rock, Amandla Stenberg, Sugar Ray Leonard, Jada Pinkett Smith, Travis Barker, Josh Hutcherson, Jesse McCartney, Chris Colfer, Jennie Garth, Luca Bella Facinell, Nolan Gould, Elizabeth Gillies, Michael Eric Reid, Matt Bennett, Nathan Kress, Dayo Okeniyi, Ludacris, Niall Horan, Zayn Malik, Liam Payne, Leon Thomas III, Andrew Garfield, Erin Sanders, Karina Smirnoff, Rachel Chow, Kelly Osbourne, Louis Tomlinson, Harry Styles – INTERVIEWS: Taylor Swift, Selena Gomez and Victoria Justice